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This book provides an interdisciplinary analysis of the sharenting phenomena, while discussing the various stakeholders involved, e.g., the portrayed children and adolescents, (grand)parents and other family members. Sharenting, i.e. parents’ disclosure of personal...
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the...
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