All ebooks by Verolien Cauberghe in PDF

1 Book(s)


Add to my wish list Advances in Advertising Research IX Verolien Cauberghe , Martin Eisend , Liselot Hudders This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the... Publication date: 2018-07-04 Format: PDF Publisher: Springer Gabler Collection: European Advertising Academy Add to basket £89,50

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Advances in Advertising Research IX

Verolien Cauberghe , Martin Eisend , Liselot Hudders

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the...

Publication date: 2018-07-04

Format: PDF

Publisher: Springer Gabler

Collection: European Advertising Academy

Add to basket

£89,50

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Ordinateur	-EPUB -PDF	DRM Adobe LCP	Lecture en ligne (streaming) Adobe Digital Editions(DRM Adobe) Thorium Reader (LCP)
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