All ebooks by V. Kumar in PDF and EPUB
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All ebooks by V. Kumar in PDF and EPUB


3  Book(s)
Download this eBook Transformative Marketing
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Transformative Marketing


Philip Kotler , V. Kumar


This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave...

Publication date: 2024-06-21
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£31,64
Download this eBook Valuing Customer Engagement
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Valuing Customer Engagement


V. Kumar


In recent years, the concept of customer engagement has evolved as a powerful tool in the managerial toolkit of firms to incorporate a profitable approach to customer management. There is a pressing need for an authoritative book that communicates the fundamentals of...

Publication date: 2024-02-14
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£29,99
Download this eBook Customer Engagement Marketing
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Customer Engagement Marketing


Colleen M. Harmeling , V. Kumar , Robert W. Palmatier


This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing...

Publication date: 2017-08-29
Format: PDF, ePub
Publisher: Palgrave Macmillan
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£199,50

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