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<p><b>Looking to implement smarter digital marketing strategies that deliver real results in travel?</b><br><br><b><i>Digital Marketing for Travel Brands</i></b> by <b>Andy Headington</b> is a practical...
<p><b>Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgraduate...
<p><b>Reclaim your peace of mind, secure your income and make the most of the years ahead. This practical guide helps you plan with confidence in a changing financial world, avoiding costly mistakes and taking control of your retirement future....
<p><b>Unlock creativity, embrace the unexpected and turn chance discoveries into innovation. <i>The Art of Unexpected Solutions</i> shows you how to think differently, experiment boldly and uncover new ways of doing business that others overlook....
<p><b>Provides step-by-step advice to prepare effectively and nail that presentation. This quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence. </b><br><br>Complete with...
<p><b>Dramatically improve the way you work with great tips on how to determine goals, prioritize tasks, overcome distractions; build positive work habits and adjusting to working at home.</b><br><br>This fully updated 8th edition now...
<p><b>Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. This book provides practical advice on how to impress, convince and persuade.</b><br><br>This fully...
Looking for a clear, reliable guide to help you pass the Transport Manager CPC exam? The Transport Manager Certificate of Professional Competence (CPC) Study Guide by Michelle Scott and Jonathan Scott is a practical, exam-focused resource for individuals working toward...
Looking to create marketing plans that truly connect with your customers?The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on real customer relationships. Designed for early to mid-career...
Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in...
Food and Beverage Management provides undergraduate tourism, hospitality and events mangement students with a comprehensive overview of food and beverage operations alongside broader trends, including technological innovations and sustainability goals.Structured into...
Sustainability in Tourism, Hospitality and Events provides undergraduate students with the theory and practical steps for actioning sustainable strategies.This textbook is ideal for undergraduates studying sustainability as part of their Tourism, Hospitality and Events...
Combining critical theory with real-world insights, this introductory-level textbook provides a modern, inclusive approach to the hospitality and tourism industry. As the industry rapidly evolves with significant shifts in demographics, technology and global...
How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and...
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks.Applied Consumer Psychology is ideal for...
Is your coaching approach building true inclusion, belonging and performance across your workforce? Diversity, Inclusion and Belonging in Coaching by Salma Shah is a strategic guide for senior leaders, executives and experienced coaches who want to embed equity and...
Threats and disruptions to the operations of any organization can have major consequences. From IT disruptions, cyberattacks and third-party issues to serious fraud, conduct risks and geopolitical challenges, there are numerous issues that can impact the success of an...
How can you reinvent internal communication to truly connect people and drive performance in the age of AI?People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee...
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complete research process, from project conception to...
How can supply chain leaders drive transformation and stay competitive in a technology-first world? Supply Chain Transformation by Michael Mowat is a strategic guide for senior supply chain professionals and global operations leaders responsible for implementing change...
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