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The Business Analysis Handbook was ground-breaking in providing a hands-on guide to the business analyst role. This second edition reflects key developments and new career pathways in the profession.Business analysis helps organizations to develop an informed...
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to...
Neuroscience for Learning and Development provides L&D professionals the tools and ideas to design and deliver effective initiatives with knowledge of how our brains process information.Using the latest research and concepts, this book covers areas such as motivation,...
The key to retaining competitive advantage in a volatile business world is agility.The third edition ofThe Agile Organization shows how to develop capabilities across the organization to adapt.With helpful checklists, tips and advice, this is a practical blueprint to...
Data-gathering technology is more sophisticated than ever, as are the ethical standards for using this data. This second edition shows how to navigate this complex environment.Data Ethics provides a practical framework for the implementation of ethical principles into...
SHORTLISTED: Business Book Awards 2024 - Diversity, Inclusion and EqualityDiversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared. In this guide, the authors combine their expert knowledge to provide...
FINALIST: Next Generation Indie Book Awards 2024 - Education/Academic Non-FictionBe Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.Data needs...
FINALIST: 2024 International Book Awards - Business: MotivationalFINALIST: Goody Business Book Award 2024 - Self-Help - Personal TransformationToo many of us work through burnout and sacrifice our work-life balance to get ahead in our careers. But the real path to...
How can sales managers coach their teams through multiple, sometimes stressful, rollouts? You can teach your team to embrace and manage change from the bottom up. Global sales management and transformation leader Grant Van Ulbrich makes a compelling case for tackling...
Discover the teachings and insights from the world's leading marketing courses with The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school,...
From supply chain management to entrepreneurship and social responsibility, The 30 Day MBA in International Business provides a comprehensive insight into this fascinating sector.It is difficult to understand the complexities and nuances of international business...
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B...
With Big Tech's breakthrough into finance with blockchain, it is imperative that finance players understand the ramifications and how they can defend their competitive advantage.Big Tech in Finance provides a cutting edge look at Big Tech's play for domination of the...
Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language.With new chapters...
How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules...
Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how. Written for all HR professionals and business leaders, Built for People explains how to improve workforce and...
From business reports and capital structures to risk management and mergers, The 30 Day MBA in Business Finance offers comprehensive insights from the world's leading finance courses.Fill the gaps in your knowledge and develop your analytical and decision-making skills...
Accelerate your career and transform your skillset without the commitment or cost of an MBA.This internationally bestselling book distils the full insights of an MBA, providing a comprehensive and engaging guide to success. This latest edition has been extensively...
Achieve successful digital transformation with this authoritative guide designed specifically for established organizations.At a time where even the most recognized business models are under threat, organizations risk devastation if they do not transition successfully...
A learning culture is essential to outperform the competition but how can Learning and Development (L&D) professionals achieve this? What habits do they need to develop in their workforce? Learning Habits is written by an author with over 20 years' experience using...
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