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WINNER: 2024 International Book Awards - Business: CareersDISTINGUISHED FAVORITE: NYC Big Book Award 2024 - CareerDISTINGUISHED FAVORITE: Independent Press Award 2025 - Business: GeneralAssistants and administrators are the backbone of every organization. Discover how...
The retail industry is under significant pressure. Not only are retailers grappling with rising costs, but they are trying to keep up with rapidly changing consumer behaviours, technological advancements and ever-increasing competition.To win, retailers today have to...
WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you...
Business frameworks sit at the heart of successful businesses. The second edition of TheBusiness Models Handbook brings together the most helpful and widely used models into one invaluable resource.Business models add structure and clarity to business problems, help...
Harness the power of public relations and discover how you can secure meaningful press for your organization.It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include...
In the past, profit was the driving force for most business investment decisions. However, now organizations need to additionally deliver on impact goals. Responsible Business Decision Making provides a practical guide for how organizational leaders can make smart...
Value-Driven Data explains how data and business leaders can co-create and deploy data-driven solutions for their organizations.Value-Driven Data explores how organizations can understand their problems and come up with better solutions, aligning data storytelling with...
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By...
Designing and implementing an exceptional employee experience strategy is crucial for business success. From a leading figure in the EX field, this book provides everything needed to succeed.Employee Experience Strategy explains how to assess the needs of the...
The Risk Management Handbook offers readers knowledge of current best practice and cutting-edge insights into new developments within risk management.Risk management is dynamic, with new risks continually being identified and risk techniques being adapted to new...
WINNER: 2024 International Book Awards - Business: TechnologyWINNER: NYC Big Book Awards 2024 - TechnologyThe Metaverse Economy equips fintech professionals with an in-depth understanding of the emergent economic models in the Metaverse and across Web3. In this book,...
FINALIST: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award (first edition)Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and...
How can HR practitioners with little or no experience of analytics feel confident in their ability to find, analyse and use workforce data to make better business decisions? This book has the answers.An understanding of people analytics is a crucial skill for all HR...
What skills do I need to craft clear and effective coaching questions? How do I set goals for my clients?What do I need to be aware of when coaching with different personalities and facing mental health conditions? The Coach's Casebook answers these questions and...
WINNER: NYC Big Book Award 2024 - Sales & MarketingThe definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations...
People and Data is an innovative exploration of the relationship between non-data professionals and data in an organization's success, and why it is only when they work together that a business can unlock its full potential.This book explains how most companies are yet...
WINNER: Choice Reviews - Outstanding Academic Title, 2024WINNER: 2023 Goody Business Book Awards - Marketing - Digital MarketingWINNER: 2023 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseDISTINGUISHED...
The best brands evoke the emotions of their customers by tapping into their hearts and minds.Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book,...
SHORTLISTED: Business Book Awards 2024 - Business Self-Development CategoryThere are moments throughout our lives when our confidence and creativity can make all the difference. Discover how to transform your career and grow your network by finding success In The...
Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned.Studies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment...
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