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Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answers.User experience research, (UX research) focuses on understanding...
Is AI in your organization driving real productivity or creating costly distractions? AI and Productivity by Donald Clark is a strategic guide for senior leaders and people executives who want to harness artificial intelligence to improve efficiency, strengthen...
How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public...
What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence...
In a time of unprecedented challenges, where sustainability improvements are critical, how can the circular economy enable businesses to thrive by doing better with less? A Circular Economy Handbook by Catherine Weetman is the essential guide for sustainability leads,...
Sustainable Tourism and Hospitality Management is a practical textbook to understand how travel businesses engage and comply with sustainable business practices including how to measure, monitor and report on sustainability initiatives.This textbook is ideal for...
A comprehensive guide for analysing, interpreting and improving supply chain systems through data.Supply Chain Analytics and Modelling by Nicoleta Tipi provides MSc students and supply chain professionals with a practical and structured introduction to the analytical...
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment. It covers essential topics of retail marketing and management,...
An essential textbook for launching and leading impactful social enterprises.Social Entrepreneurship in Practice by Zeineb Djebali is a vital resource for undergraduate and postgraduate students studying social entrepreneurship across business, innovation, economics,...
Ready to develop and implement a digital marketing strategy that elevates your career?Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon...
How can you create B2B content marketing strategies that deliver predictable growth?B2B Content Marketing Strategy is a practical guide for mid-career marketers who want to implement human-centric strategies that break through long, complex buyer journeys and deliver...
Is your learning strategy delivering measurable value to the business? The L&D Leader by Laura Overton and Michelle Ockers is a strategic guide for senior L&D executives and organizational leaders who want to align learning priorities with business objectives, build...
How can data leaders build long-term value in the era of AI? Data Excellence by Roberto Maranca is the strategic guide for Chief Data Officers, VPs, Directors and consultants responsible for delivering sustained, measurable data performance. Combining tactical insight...
FINALIST: 2025 Foreword Indies Book of the Year - Science and TechnologyStreaming didn't just change what we watch. It changed who holds the power in entertainment.Streaming Wars reveals how platforms like Netflix, Disney+, Apple TV+, Spotify and Amazon Prime have...
Ready to build credibility and optimize your communications for real business impact? Accessible Communications is a practical guide designed for professionals seeking to develop effective, inclusive messaging that aligns with evolving regulations and business goals....
WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)How can senior marketing leaders develop and implement a proven strategy to deliver measurable...
How can you unlock the full potential of your people to drive business performance? The Talent Advantage by Stefan Stremersch is a practical, evidence-based guide for HR leaders, managers and departmental heads who want to embed talent development into their...
WINNER: Independent Press Award 2026 - Marketing & PublicityFINALIST: 2025 Foreword Indies Book of the Year - Business & EconomicsHow can you move beyond transactions to create customer relationships that last?Transforming Customer-Brand Relationships is a practical...
How can marketing leaders leverage data and creativity to deliver measurable business results?Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide...
Is your HR strategy ready to harness the full potential of artificial intelligence (AI)? Artificial Intelligence for HR by Ben Eubanks is a strategic guide for senior HR leaders and executives who want to integrate AI into the people function to drive efficiency,...
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