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Combining critical theory with real-world insights, this introductory-level textbook provides a modern, inclusive approach to the hospitality and tourism industry. As the industry rapidly evolves with significant shifts in demographics, technology and global...
How can mid-career B2B marketers effectively harness AI to build strategy and drive career impact?AI-Powered B2B Marketing offers clear, practical frameworks for professionals to implement AI technologies confidently and strategically. Backed by real-world examples and...
Understanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for undergraduate and postgraduate students will enable them to apply this knowledge across marketing tasks.Applied Consumer Psychology is ideal for...
Is your coaching approach building true inclusion, belonging and performance across your workforce? Diversity, Inclusion and Belonging in Coaching by Salma Shah is a strategic guide for senior leaders, executives and experienced coaches who want to embed equity and...
Threats and disruptions to the operations of any organization can have major consequences. From IT disruptions, cyberattacks and third-party issues to serious fraud, conduct risks and geopolitical challenges, there are numerous issues that can impact the success of an...
How can you reinvent internal communication to truly connect people and drive performance in the age of AI?People-First Internal Communication is a practical guide for internal communication managers, HR professionals and change leaders who want to transform employee...
Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview of the complete research process, from project conception to...
How can supply chain leaders drive transformation and stay competitive in a technology-first world? Supply Chain Transformation by Michael Mowat is a strategic guide for senior supply chain professionals and global operations leaders responsible for implementing change...
Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answers.User experience research, (UX research) focuses on understanding...
Is AI in your organization driving real productivity or creating costly distractions? AI and Productivity by Donald Clark is a strategic guide for senior leaders and people executives who want to harness artificial intelligence to improve efficiency, strengthen...
How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public...
What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth?The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insights to help senior professionals harness artificial intelligence...
In a time of unprecedented challenges, where sustainability improvements are critical, how can the circular economy enable businesses to thrive by doing better with less? A Circular Economy Handbook by Catherine Weetman is the essential guide for sustainability leads,...
Sustainable Tourism and Hospitality Management is a practical textbook to understand how travel businesses engage and comply with sustainable business practices including how to measure, monitor and report on sustainability initiatives.This textbook is ideal for...
A comprehensive guide for analysing, interpreting and improving supply chain systems through data.Supply Chain Analytics and Modelling by Nicoleta Tipi provides MSc students and supply chain professionals with a practical and structured introduction to the analytical...
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment. It covers essential topics of retail marketing and management,...
An essential textbook for launching and leading impactful social enterprises.Social Entrepreneurship in Practice by Zeineb Djebali is a vital resource for undergraduate and postgraduate students studying social entrepreneurship across business, innovation, economics,...
Ready to develop and implement a digital marketing strategy that elevates your career?Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon...
How can you create B2B content marketing strategies that deliver predictable growth?B2B Content Marketing Strategy is a practical guide for mid-career marketers who want to implement human-centric strategies that break through long, complex buyer journeys and deliver...
Is your learning strategy delivering measurable value to the business? The L&D Leader by Laura Overton and Michelle Ockers is a strategic guide for senior L&D executives and organizational leaders who want to align learning priorities with business objectives, build...
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