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Andre Große Kamphake deals with the digitization in controlling and focuses in this context on the analysis of automated forecasting processes within a chemical company. He aims at outlining to what extent and how accurate forecasting processes can be automated in the...
Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts...
To make the service integration a success story despite the many challenges, L J Oberle argues that management understanding is necessary to address the key success factors in the individual strategic approaches. These approaches concern either the core business or an...
Stefan Michael Genennig explores digitization-enabled innovation with a service systems perspective. First, the author contributes to understanding the alterations in service systems brought about by digitization and the role of human agents. Based on this grounding, he...
Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s...
Roman Liedtke investigates the causes of the failure of business incubators in developing countries. Based on the insights of an incubator program in Namibia, he develops a new absorptive capacity model which enables incubators in developing countries to improve their...
Three analyses show regional and temporal behavior and determinants of innovation activity in Germany in the timeframe 2000-2016. Techniques as kernel density estimation and geoadditive modeling allow gaining insights into the allocation of innovation economics. On the...
Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation...
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann...
This thesis examines the role of informal employee networks and their potential positive contributions to a successful implementation of disruptive organizational change. It relies on an in-depth analysis of qualitative data, collected in 13 semi-structured interviews....
Alexander Rhode investigates performance-oriented measures of Contracting Authorities in public tenders conducted within the EU. He finds that Contracting Authorities can improve their performance and attract more suppliers by publishing (as precise as possible)...
Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging...
Jan B. Elsner deduces critical factors that impact corporate involvement in business accelerators as a strategy to adapt internal innovation processes. Based on insights from the aerospace industry he develops a new model for corporate learning that enables accelerator...
Jürgen Weber is known for his behavioral perspective on controlling and has made a lasting impact in German speaking countries during the past three decades. This anniversary volume compiles some of his outstanding publications from that period and presents them for the...
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are...
Gevorg Hunanyan develops a model that provides a comprehensive theoretical framework to study the consequences of short-sale constraints on the stability of financial markets. This model shows that overpricing of securities is solely attributable to the subjective...
This study contributes to an existing and growing body of literature in the field of management accounting and control concerned with implications from increased uncertainty on MCS design and use. It is found that the choice of MCS reflects the firm’s risk profile, and...
In this thesis Vanessa Just casts an innovative light upon the current perspectives and the future trends related to sustainable business processes in global companies. Developing sustainable business processes in the present changing and challenging environment...
The main goal of this book is explaining which customers create value for suppliers and thereby realizes a better understanding of how suppliers can improve their revenue for value proposition and value creation in industrial markets. Two studies examine customer...
By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables....
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