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Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event...
Individuals and firms can improve their performance through collaboration and competition. However, it is still an open question how collaboration and competition schemes can be optimally designed and incentivized in order to exploit their full potential. Jonas Heite...
In this book Ruxandra Maria Bejinariu introduces an innovative approach related to improving the risk assessment process by using unexploited methods that have been mainly used in limited areas of business and identifying both threats and opportunities that can be...
Recalls (also known as ‘temporary layoffs’) are used as employment strategy in the German labor market for handling fluctuations in the need of labor. Susanne Edler presents research that reveals that employment relations after recalls are less protected by labor market...
Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about...
In this book Christian Prem features new innovations on several levels. On a conceptual level he presents a complete restructuring and modularisation of the field of lending theory. On a formal level he bestows great care on providing precise definitions and promotes...
Collectively led companies are considered more flexible, faster and more innovative. But how are innovations developed in heterarchical, that is non-hierarchical or agile organizations? What can we learn for classical innovation management and organizations? In a...
In this book Carola Normann-Tschampel develops an enhanced understanding of the relevance of Value-Based Management (VBM) to management practice in Mittelstand. A theory-practice gap is identified based on a unique overview of the field of research. The empirical...
In this book, Kevin Duss tackles the well-known problem in the teaching structure of today’s universities that despite the immense potential of formative feedback towards students is not or only insufficiently applied. The author uses existing research and modern...
Andre Große Kamphake deals with the digitization in controlling and focuses in this context on the analysis of automated forecasting processes within a chemical company. He aims at outlining to what extent and how accurate forecasting processes can be automated in the...
Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts...
To make the service integration a success story despite the many challenges, L J Oberle argues that management understanding is necessary to address the key success factors in the individual strategic approaches. These approaches concern either the core business or an...
Stefan Michael Genennig explores digitization-enabled innovation with a service systems perspective. First, the author contributes to understanding the alterations in service systems brought about by digitization and the role of human agents. Based on this grounding, he...
Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s...
Roman Liedtke investigates the causes of the failure of business incubators in developing countries. Based on the insights of an incubator program in Namibia, he develops a new absorptive capacity model which enables incubators in developing countries to improve their...
Three analyses show regional and temporal behavior and determinants of innovation activity in Germany in the timeframe 2000-2016. Techniques as kernel density estimation and geoadditive modeling allow gaining insights into the allocation of innovation economics. On the...
Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation...
A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann...
This thesis examines the role of informal employee networks and their potential positive contributions to a successful implementation of disruptive organizational change. It relies on an in-depth analysis of qualitative data, collected in 13 semi-structured interviews....
Alexander Rhode investigates performance-oriented measures of Contracting Authorities in public tenders conducted within the EU. He finds that Contracting Authorities can improve their performance and attract more suppliers by publishing (as precise as possible)...
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