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Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed...
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical...
Hari Suman Naik takes the perspective of modular systems and investigates how to enable non-expert users to innovate and design, by simplifying toolkit solution space. New production technologies like digital fabrication and modular electronics along with appropriate...
Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers’ contemporary search and...
This book highlights how employees’ work environment perceptions significantly influence individuals’ attitudes and their intention to participate in firm internal innovation contests. Furthermore, it emphasizes the aspects of an organizational encouragement for...
Alexander Sänn presents a functional method based on lead user method, preference measurement, and recommendations using collaborative filtering. The introduced method in this book stimulates input from internal and external sources, predicts basic customers’...
These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and...
Michael Migendt explains the role of alternative investments in supporting the growth of a sustainable economy and recognizes levers that policy makers, managers and entrepreneurs could use for further accelerating green innovation through finance. He focuses on...
Philip Radner analyzes equity financing phenomena and researches IPO underpricing and SEO announcement effects using data sets for US REITs. Moreover, he discusses underpricing theories and their applicability in the REIT context and gives a theoretical background on...
Torsten M. Kühlmann and Ramona Heinz developed this guideline in reference to a European project designed to analyze the overall situation of skilled immigrants. They show that the management of a workforce which is comprised of people from diverse cultural backgrounds...
Bianca Sillak-Riesinger examines to what extent Massive Open Online Courses (MOOCs) can be used as a beneficial opportunity in Corporate Training and Development. In the scope of the empirical analyses, experts were interviewed and a survey with professionals who take...
Kim Leonie Kellermann analyzes the impact of sectoral minimum wages in Germany on the willingness of youths to undergo apprenticeship training. Using data from the German Socio-economic Panel, the author shows that higher wage floors set small, positive incentives for...
This volume reflects on the consequences of the increasingly globalized nature of our world for public sector management. Globalization has triggered rapid growth in trade, global financial transactions and cross-country ownership of economic assets. The implications of...
Christoph Jan Bartodziej examines by means of an empirical study which potential Industry 4.0 technologies do have regarding end-to-end digital integration in production logistics based on their functions. According to the relevance of the concept Industry 4.0 and its...
This publication examines how drug originator manufacturers manage to shield their products from competition. It characterizes the pharmaceutical industry in detail and analyzes actions that violate antitrust laws in the USA and/or the European Union. The publication...
Thomas Wittig aims at gaining additional insights into the crisis and turnaround process of SMEs, investigating both, the turnaround success and the impact of turnaround on the family role in family firms. Based on a specifically developed integrated conceptual...
Claudia Lubk analyzes the transferal between the guiding principle of sustainability and the policy field of labor market policy. She discusses both separately to elaborate the most important aspects necessary to make the transition towards sustainable labor market...
This book brings together the research fields of start-up ecosystems and diaspora entrepreneurship. The author interprets the results of semi-structured interviews with four diaspora entrepreneurs and four experts in Berlin, as well as observations from field studies...
Swen Nadkarni delivers a systematic review of the literature on factors of leadership, composed of management, ownership and generation, and their influence on innovation in family businesses. For this purpose, he conducts an exhaustive systematic review process to...
Carsten-Constantin Soeldner’s investigation enables embedded systems firms to understand how they can open their systems to gain access to the ideas and solutions of external users and developers. Similar to smartphones with their large number of apps, firms are now...
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