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Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which...
The author shows that advisory boards in technology-based startups have seven different roles and functions: control, advice, networking, signalling, capital provision, co-management, coordination. It is shown that venture capital investors try to influence the...
Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide...
Jörg Schäfer investigates the influence of family firm specific decision rationales based on socioemotional wealth on vertical and horizontal pay ranges in family firms. Building on a primary data set of over 200 family firms in Germany and applying multiple regression...
Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism...
In this thesis, Iris Heckmann develops a profound conceptual basis of supply chain risk analytics. She transfers the newly defined concepts for the modelling and operationalization of supply chain risk within simulation and optimization approaches, in order to ease...
Joachim Jan Thraen uses insights from history to provide a fresh perspective on China’s potential transition towards a global innovation leader. He applies historical evidence from countries like the United States, Germany, and Japan in the 19th and 20th century and...
Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of...
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their...
Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and...
This thesis presents a new strategy that unites qualitative and quantitative mass data in form of text news and tick-by-tick asset prices to forecast the risk of upcoming volatility shocks. Holger Kömm embeds the proposed strategy in a monitoring system, using first, a...
Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive quantitative study she validates the construct as relevant for user behavior and investigates which...
Till Albert presents a machine learning based approach to harnessing information contained in big data from different media sources such as patents, scientific publications, or the internet. He shows how this information can be used for automated maturity evaluation of...
This publication links information asymmetries and decision processes of financial investors through quantitative models. The aim is to analyze empirical observations and synthesize outputs in order to add new academic insights with practical...
Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the...
Yanick Kemayou investigates how the socioeconomic background of organizational leaders can explain their management-relevant attitudes. The study provides theory development and first empirical tests of the impact of leaders’ socioeconomic background on their risk...
Christian Fürber investigates the useful application of semantic technologies for the area of data quality management. Based on a literature analysis of typical data quality problems and typical activities of data quality management processes, he develops the Semantic...
Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not...
This thesis uses neoclassical growth models to evaluate what effect the limited availability of nonrenewable resources has on the economy’s (world’s) growth potential. Markus Merz concludes that recycling may serve as a mid-term solution to continued growth, but...
By drawing up a model of the internal communication system of Bangladeshi ready-made garment factories, Helene Blumer identifies the existence and intensity of its communication flows. She furthermore discloses a connection from this communication system to labor...
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