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With this book, an international group of approximate 50 HR leaders, professors and senior consultants compiled their knowledge and experience in an easy-to-navigate format to allow busy HR executives finding exactly the advice they need.Re-inventing the wheel –...
?After the recent financial crisis has hooked the banking system to its very foundations, Hartmut Brinkmeyer contributes to the question of how bank characteristics influence bank loan supply during crisis periods by developing a well-founded theoretical framework. The...
The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific...
Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks...
The beginning of the new millennium was characterized by company scandals in accounting around the world. A transparent and fair presentation of financial statements is beneficial for capital market participants. Especially around initial public offerings different...
Christian A. Ullrich investigates the optimization potential of integrated supply chain scheduling approaches. Considering a company-internal supply chain, the author´s first research question is whether the results of integrating machine scheduling and vehicle routing...
The decisions of private equity firms affect the development of industries and national economies, yet little is known about how these decisions are made. Mark Broere uses proprietary survey data from 136 private equity firms (venture capital and buyout) located in the...
The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management.The effects of brands’ social media involvement are to this day uncertain. Severin...
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate...
The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are...
In today’s networked economy, each organization is more and more shaped by the system of its long-term business interactions. Innovation processes cannot be successfully designed and managed unless the complex influences of business networking on innovation processes...
?Academic research has identified several operational drivers in manufacturing companies that have an effect on either the physical production of goods or its distribution: working capital requirements, manufacturing performance, supply chain performance and supply...
?This book investigates how foreign subsidiaries of multinational corporations expand their presence and functional scope into foreign territories. It thereby focuses on how cross-border subsidiary mandates are obtained and how they develop over time. Multiple...
?Due to the lack of political salience that financial stability policy enjoys in tranquil economic times, this policy field lends itself particularly well to capture – the more so the more important the role of banks is in the financial system. Gundbert Scherf’s...
Purpose ist zu einem allgegenwärtigen Schlagwort geworden – doch seine Bedeutung bleibt unscharf. Dieses Buch untersucht, was es wirklich heißt, wenn Marken „Sinn stiften“ sollen. Ausgehend von drei typischen Definitionen sinnstiftender...
Dieses Buch bietet eine praxisorientierte Entscheidungsgrundlage für die Auswahl und Umsetzung erfolgreicher Kundenbindungsprogramme. Die Vielfalt ist groß: Ob Bonus- oder Rabattprogramme, Couponing oder Punkteklebe-Aktionen – nicht jedes Modell...
Dieses Essential erklärt, wie Unternehmen in der neuen Ära der KI-Systeme online sichtbar bleiben. Denn: ChatGPT, AI Mode oder Microsoft Copilot verändern die Art und Weise, wie Menschen nach Informationen suchen – und stellen Unternehmen vor einen...
Rund um den Begriff Resilienz ist – und dies in heutiger Zeit bei sehr hoher Relevanz bis hin zu Sicherheit, Frieden, Freiheit, Wohl und Würde – ein weitläufiger Begriffskontext entstanden, der aufgrund von Vielfalt und Komplexität mindestens...
Die Bauwirtschaft steht vor der Herausforderung, qualifizierte Fachkräfte zu gewinnen und langfristig zu binden. Besonders der Anteil weiblicher Fachkräfte bleibt trotz vielfältiger Initiativen gering. Der Autor untersucht am Beispiel deutscher...
Dieses Buch analysiert aktuelle Entwicklungen in Zusammenhang mit dem Online-Targeting und bietet konkrete Lösungsstrategien für Marketer, Tech-Teams und Entscheider, die langfristig Weichen für ihr Unternehmen stellen müssen. Die Autoren fassen...
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