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Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing...
With this book, Hermann Rock provides time-structured core negotiation strategies that can be immediately applied in practice. The author's expertise comes primarily from negotiations in the context of M&A transactions and management investments. However, the concepts...
The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process.The...
Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a relationship exists between the brand and the influencer. While influencers may simply use the Instagram disclosure label “Paid partnership with brand X”,...
The objective of this book is to develop leadership principles from two directions - the scientific and the practical perspective - that are both application-oriented and universally applicable as well as effective and flow into a holistic leadership framework. Both the...
Contract manufacturing has become a cornerstone of global supply chains since the first wave of production outsourcing. Since then, brand-leading companies have focused their supply chains on the end consumer, while contract manufacturers have overtaken brand-leaders in...
This open access book empirically analyses the competences (input), moderators (process), and disclosure (output) of board chair succession practices for publicly listed organisations in Switzerland. As primus inter pares (Latin for first among equals), the chair of the...
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on...
This book explains a new, combined approach to optimizing processes in manufacturing companies. Building on well-known philosophies such as Lean Management, Six Sigma and Agile Methods/SCRUM as well as their methods and tools, it introduces the LEO-3D philosophy...
In this book, the complex topic of crypto securities is presented in a compact, understandable and practical manner.In addition to conveying the fundamentals and technical background of the crypto market, a classification in the various areas of supervisory law is made....
This Quick Guide to Change Management for all cases serves as a short guide. It offers those responsible and those affected a quick overview of how corporate change can succeed. To ensure practical transfer, it provides valuable tips based on real-life experiences and...
This book provides a compact and well-founded set of facilitation skills for all who want to successfully lead meetings, workshops or project rounds. In this way, it is possible to guide the respective communication process to results in a focused,...
The objective of this study is to create a new e-learning artefact for SAP S/4 Hana training purposes. Based on Design Science Research, a new prototype of an e-learning artefact has been developed.The prototype is grounded on didactic and information systems theories,...
The possibilities and limits of digitalization in general and artificial intelligence in particular are demonstrated in a practice-oriented manner. Ways to generate and secure competitive advantages are presented.The topic is examined from the perspective of the...
This book uses numerous examples to describe the current opportunities and risks of air freight against the backdrop of stagnating transport volumes since the financial crisis in 2008. It shows what impact these developments have had on those involved, in particular...
Learn everything about professional product management in this book If you have always wanted to actively market your products, this is the book for you. This tool box for professional product management and product marketing delivers what it promises - here you get a...
This book deals with the electronic procurement of transportation services. It provides an overview of the fundamentals for the procurement of transportation services, including the relevant objectives, involved parties, and processes. A focus is set on Electronic...
Team reflexivity has gained increasing research attention as an effective response to the core challenge of constant learning, innovation, and adaptation in teams due to changing circumstances. Under the right conditions, empirical studies have found that team...
The world of digitalisation is changing the way how people and business companies communicate with each other. Electronic negotiations represent one of the most important forms of business communication and can influence the successes and failures of companies in a...
This book provides a practice-oriented overview of the necessary prerequisites, the mode of operation, and the individual steps for the successful introduction of Robotic Process Automation (RPA). In addition to theoretical basics, practical examples from controlling...
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