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Fintech Dictionary - What is a blockchain framework? What is crowdlending or an ICO? The Fintech Dictionary helps readers in clarifying key terms that have emerged in the vivid field of financial technology (fintech). It links keywords from banking and insurance, from...
The collection of case studies maps the corporate and financial structures of global gambling companies, the tactics that these companies employ to secure profits, the impact they exert on other industry sectors, as well as perspectives on regulation.The articles in the...
This Open-Access-Book analyzes the acceptance of sustainable freight transport and suggests a new framework for policy measures to decarbonize freight transport. Despite intense political endeavors, the environmental performance of the transport system has not improved...
This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a...
The digital transformation of the business environment and its impact on firm performance is of central interest in economics and management. However, it is still an open question how firms should optimally align their business models and strategies for the digital era....
The business problem of having inefficient processes, imprecise process analyses and simulations as well as non-transparent artificial neuronal network models can be overcome by an easy-to-use modeling concept. With the aim of developing a flexible and efficient...
Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the...
Deepfakes und generative Künstliche Intelligenz revolutionieren die Medienbranche, indem sie Content-Erstellung, Produktionsprozesse und Geschäftsmodelle grundlegend verändern. Neben innovativen und kreativen Möglichkeiten sowie Effizienzgewinnen...
This book appeals to higher education scholars from various disciplines and practitioners looking for an overview and in-depth insight into cooperative study programs (CSPs). The CSPs combine elements of higher education with elements of professional work and illustrate...
This edition results from the research initiation project Arteria danubia (ArDa), with which a research association of Danube riparian states was established. The subject were and are health regions, which have to cope with very heterogeneous challenges due to their...
Assembly lines are productive systems, which are very efficient for homogeneous products. In the automotive industry, an assembly line is used in the production of several vehicle variants, including numerous configurations, options, and add-ins. As a result, assembly...
The success of a digital transformation is not a foregone conclusion. A digital transformation, as a highly complex process impacting major areas of an organization, requires a systematic approach that goes beyond individual transformation initiatives. This work...
This book elaborates the concept of Resource Recombination in firms from a Dynamic Capability perspective. With the investigation of the role of Dynamic Capabilities in the process of innovation generation through Resource Recombination, this research addresses some...
The exploration of inspiration from a scientific perspective is not easy. Due to its divine and spiritual past, the phenomenon appears mysteriously and unscientifically, although psychologists have attempted to uncover inspiration against all odds. Marketing scholars...
The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification...
Serious games can provide a convenient and straightforward access to complex knowledge for all age groups. However, learning achievements depend largely on learners’ non-cognitive factor disposition. With the aim of combining the fields of serious games and...
Digital software platforms such as iOS or Android evolve quickly. Through regular updates, their set of built-in (core) features increases. While innovation allows strengthening platforms amidst competition, it can hurt contributors when introducing core features that...
Sustaining a healthy and productive work environment for employees with health issues and work disabilities or those returning to work after sick leave may present a challenge to employers. This publication offers unique insights into occupational health and...
A founder’s decision for an investor can substantially influence the new venture’s success. Two common types of venture capital (VC) are independent venture capital (IVC) and corporate venture capital (CVC). Previous research focused on the investor’s perspective and...
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle...
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