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All ebooks in the collection "Developments in Marketing Science: Proceedings of the Academy of Marketing Science" - Springer


42  Book(s)
Download this eBook Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing


Colin Campbell , Junzhao (Jonathon) Ma


?This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on...

Publication date: 2015-12-01
Format: PDF
Publisher: Springer
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£175,50
Download this eBook Thriving in a New World Economy
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Thriving in a New World Economy


Kirk Plangger


This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing...

Publication date: 2015-10-20
Format: PDF
Publisher: Springer
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£89,50
Download this eBook Proceedings of the 1995 World Marketing Congress
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Proceedings of the 1995 World Marketing Congress


K. Grant , I. Walker


This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world.This volume resents papers on various topics...

Publication date: 2015-06-29
Format: PDF
Publisher: Springer
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£129,50
Download this eBook Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference


Charles W. Lamb, Jr. , John C. Rogers Iii


This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing...

Publication date: 2015-06-26
Format: PDF
Publisher: Springer
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£129,50
Download this eBook Proceedings of the 1997 World Marketing Congress
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Proceedings of the 1997 World Marketing Congress


Ajay K. Manrai , Samsinar Md Sidin


This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective.This volume presents papers on various...

Publication date: 2015-06-25
Format: PDF
Publisher: Springer
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£129,50
Download this eBook Proceedings of the 1993 World Marketing Congress
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Proceedings of the 1993 World Marketing Congress


Kenneth D. Bahn , Tunc Erem , M. Joseph Sirgy


This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective.This volume resents papers on various topics...

Publication date: 2015-06-20
Format: PDF
Publisher: Springer
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£129,50
Download this eBook Global Perspectives in Marketing for the 21st Century
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Global Perspectives in Marketing for the 21st Century


Ajay K. Manrai , H. Lee Meadow


This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a...

Publication date: 2015-06-09
Format: PDF
Publisher: Springer
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£129,50
Download this eBook Marketing in Transition: Scarcity, Globalism, & Sustainability
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Marketing in Transition: Scarcity, Globalism, & Sustainability


Colin L. Campbell


This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and...

Publication date: 2015-06-03
Format: PDF
Publisher: Springer
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£89,50
Download this eBook Cultural Perspectives in a Global Marketplace
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Cultural Perspectives in a Global Marketplace


Dheeraj Sharma


This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace.This volume presents papers on various topics including marketing management,...

Publication date: 2015-05-29
Format: PDF
Publisher: Springer
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£89,50
Download this eBook Proceedings of the 1988 International Conference of Services Marketing
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Proceedings of the 1988 International Conference of Services Marketing


S.R. Rao , Edward G. Thomas


This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality...

Publication date: 2015-05-27
Format: PDF
Publisher: Springer
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£129,50
Download this eBook Proceedings of the 1998 Multicultural Marketing Conference
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Proceedings of the 1998 Multicultural Marketing Conference


Jean-Charles Chebat , A. Ben Oumlil


?This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on...

Publication date: 2015-05-19
Format: PDF
Publisher: Springer
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£129,50
Download this eBook Proceedings of the 1996 Multicultural Marketing Conference
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Proceedings of the 1996 Multicultural Marketing Conference


Pravat K. Choudhury


This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to...

Publication date: 2015-05-19
Format: PDF
Publisher: Springer
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£129,50
Download this eBook Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference


Jay D. Lindquist


?This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour,...

Publication date: 2015-05-18
Format: PDF
Publisher: Springer
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£129,50
Download this eBook Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference


Vinay Kothari


This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour,...

Publication date: 2015-05-13
Format: PDF
Publisher: Springer
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£129,50
Download this eBook Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference


Jon M. Hawes


This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing...

Publication date: 2015-05-12
Format: PDF
Publisher: Springer
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£129,50
Download this eBook Minority Marketing: Research Perspectives for the 1990s
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Minority Marketing: Research Perspectives for the 1990s


Robert L. King


This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in...

Publication date: 2015-05-08
Format: PDF
Publisher: Springer
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£89,50
Download this eBook Minority Marketing: Issues and Prospects
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Minority Marketing: Issues and Prospects


Robert L. King


This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to...

Publication date: 2015-05-08
Format: PDF
Publisher: Springer
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£89,50
Download this eBook Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference


Kenneth D. Bahn


This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing...

Publication date: 2015-05-08
Format: PDF
Publisher: Springer
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£129,50
Download this eBook Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference


Naresh K. Malhotra


This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour,...

Publication date: 2015-05-05
Format: PDF
Publisher: Springer
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£89,50
Download this eBook Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference


Robert L. King


This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy,...

Publication date: 2015-04-27
Format: PDF
Publisher: Springer
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£89,50
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