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The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers. Based upon two holistic empirical models and the analysis of real-world data,...
This book features an in-depth comparative study of South American National Development Bank’s governance systems. It explores the relationship between bank governance and performance frameworks, both in terms of financial-economic indicators and development impact. It...
Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that retailer should focus on the interdependencies...
Participation of firms in Open Source Software (OSS) development is steadily increasing. In fact, a substantial part of OSS projects today are developed in informal collaboration between firms and a community of voluntary contributors. As more and more firms are active...
Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the...
Performant business models in the 21st century are characterized by the intelligent integration of soft, human-based aspects on the one hand and technology-based opportunities on the other hand to foster not only economic but also environmental results. Based on a mixed...
The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication.The spectrum of topics ranges from leadership communication, communication in...
This book aims to investigate a long-term strategy for sustainable urban logistics. The literature evidence exhibits that considerable research on urban logistics lacks long-term planning and rarely considers the urban spatial development and integration of urban...
Elena Krause-Söhner explores how the dynamics of organizational ambidexterity can be managed in complex organizations. This is a relevant question as today’s organizations and the individuals within them face the challenge of focusing on short term improvements while...
Taking German public basic research as an example, this book explores how the ongoing implementation of knowledge and technology transfer as the Third Mission of academic science creates not only new incentives for academic patenting, but also triggers new patenting...
Based on their ability to facilitate interdependencies across the borders of national and regional markets, multinationals enterprises (MNEs) act as the key drivers of world trade and investment activities. While recent global challenges additionally highlight the need...
Public organizations are often not at the centre of management studies, at the same time they are the engines of a good functioning society. In this research, organisational resilience and strategy execution are studied in the context of Italian municipalities. The...
This book provides a comprehensive summary of the latest academic research on the important topic of too-big-to-fail (TBTF) in banking. It explains TBTF from various perspectives including the range of regulatory measures proposed to counter TBTF, most notably the...
Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral...
This book provides a comprehensive analysis of the rules governing the taxation of permanent establishments as implemented in the OECD Model Tax Convention and German national tax law. Deviations between the OECD approach and the German approach are identified and...
This book identifies central key factors for future-oriented teaching in Higher Education to support the task of ensuring the knowledge transfer for sustainable and competence-oriented employability to the future workforce. Through an innovative approach using...
Dr. Max Jalowski designs strategies for revolutionizing workshops by introducing persuasive technology.His results show that investigating the behavior of participants in design workshops offers various application potentials for persuasive technology. He presents...
Existing literature on energy audits consists almost exclusively of practical guides. This book looks at energy auditing from a scientific perspective. It discusses the nature of energy audits and provides a universally applicable data model as a basis for automatic...
The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the brand identity and the consumer-based brand equity (CBBE) perspective. A...
This explorative, primary data-based study provides findings on the first nearly two decades of the emerging supermarket industry in Bangladesh, in particular its capital city Dhaka. The objective is thereby twofold: On the one hand, the study traces the so-far...
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